About us

Janita Toerien started her wedding dress-making business in October of 2009 with a few hundred Rand, one official wedding dress made and only one potential bride for the foreseeable future. Business was alright but it wasn't until she realized she was a quite over the regular, traditional white dress with lace and pick ups (oh yeah, in the mid to late aughts that was the go-to style) and decided to break away and make one beautiful blush and polkadot wedding gown that things changed. She realized she loved the excitement and thrill of the non-traditional.

Janita Toerien design and make all the dresses in her studio in Observatory using local suppliers, intermediaries and craftswomen (or men) as far as she can. Local is indeed lekker here and when you buy from us you know it will go back into the local community whether it is by giving a seamstress a job or using local fabrics and materials wherever we can!

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